Direct mail, in the form of postcards and letters, is an integral part of the Town & Country Real Estate approach to marketing and advertising real estate listings in the Hamptons and North Fork. When done properly direct mail is a relationship-building form of marketing communications proven to be successful in nearly every industry – especially real estate. Town & Country’s Marketing Department works closely with our agents to target specific demographics for each listing and tailors mailing lists based on specific streets, zip codes, radius searches, and more. The key to highly successful direct mail is that campaigns must be conducted repeatedly. Research shows that it may take seven to eight mailings to reach a potential customer.